I love your outfit! Four simple words that can make your day go from “Ok” to “Awesome”. On October 8th, Haus of Raè had its official launch party in Philadelphia, PA at Petite Fèté event studio. AshLeigh Raè is the owner and fashionista of the glamorous and stylish online boutique for women. AshLeigh, a petite powerhouse looked beautiful and confident in her signature dress “AshLeigh Raè” during the posh event. She and other models wore pieces that were simply gorgeous with a modern timeless twist. She provides a wide range of styles appropriate for any occasion – from day time casual, to the office, to a night on the town. I sat down with AshLeigh to learn more about her passion and of course her eye for fashion.
When did you discover your passion for women fashion?
I discovered my passion for fashion when I was about 6 years old. I understood at that age; that fashion is an art. At an early age and loved expressing myself through my clothes! I felt empowered if I picked out an outfit and someone said they loved it! It’s an instant confidence booster and I loved it!
How long have you been in business?
I have been in business for exactly ONE month. One month of learning and spending and making mistakes but I am excited I started this when I did!
What inspired the name of your boutique?
The name of my business Haus of Raè actually includes my middle name which is Raè and the inspiration pretty much came from what I want to project myself as- a strong, passionate, caring, self-motivated, sexy queen! I also love the French language & the name is Haus (meaning house) of Raè so all people who enter this house will feel & know they are a queen when they put on these clothes and look good – they’ll feel good. It will also increase their self-confidence & when you feel good and look good you are unstoppable!
What are some challenges you have faced starting your business?
Some of the challenges I faced are finding the right vendors, setting up social media and gaining followers, selling product but the biggest challenge I faced was friendships/relationships. I’ve lost people from my growth and the one quote that I saw over the summer while setting up the business that really struck a chord with me is “The woman you are becoming will cost you people, relationships, spaces, and material things. Choose her over everything.” People will be jealous and they will not like that you seem to be so successful and they are not. Comparison is the theft of joy. And when you learn to stop comparing, you will find your path and have your joy that no one can steal from you.
Why should women shop your brand?
Women should shop Haus of Raè to not only look great but feel great & inspired to follow their dreams!
Who do you admire as a fashion role model?
I admire Beyoncè’s style so much! She can be super red carpet glamorous or super errands-only with jeans and still completely slay her look- because of her confidence!
What are your favorite fashion trends currently?
Faux fur & velvet! I absolutely love these two trends right now.
Check out the Haus of Raè collection atwww.shophausofrae.com
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